TA Strategy Review. Review your primary sources of external talent attraction--advertising, talent sourcing, employee referrals, and third-party services. Identify strengths of current activities and discover the TA process gaps. Talent Marketplace Analysis. Provide talent intelligence on the target talent audience concerning demographic, psychographic, and marketplace information on the talent you wish to engage. This target talent information is used to inform short-term tactics and long-term strategies that align with your target talent audience. Talent Engagement Strategy. Illustrate best practices for external talent attraction and engagement. Identify opportunities for recruitment marketing brand campaigns, talent sourcing initiatives, and employee referral programs based on the highest volume and the most challenging hiring demand. Talent Engagement Tools and HR Technology Recommendations. Recommendations may also include vendors for the implementation and maintenance of recommended changes.