The Institute for Digital Out of Media (IDOOH) is the one-stop shop for the Digital Out of Home (DOOH) industry. In cooperation with the Digital Media Institute, Goldbach Germany and Ströer we bring together the providers and customers of DOOH advertising. IDOOH organizes congresses and coordinates standards for the industry with the market in its working groups. In cooperation with the Joint Industry Committees, IDOOH develops the Market Media Study Public & Private Screens, in which the performance values for DOOH advertising media in Germany are recorded. IDOOH raises awareness of the DOOH genre and conducts training courses and webinars as well as the DOOH Creative Challenge creative award.