MG Empower is a fully integrated marketing powerhouse. We use well-crafted storytelling to connect brands with consumers at every touch point – social, digital, live-streaming, events, out-of-home activations and beyond. We do it all. And, thanks to our unique heritage in the world of influencers, we’re exceptional at it. 
Our journey started in 2017 when Founder and President Maira Genovese predicted that content creators would be the advertisers of the future. So, from a paper-and-screen-cluttered table in a South London coffee shop, she set out to build the world’s best influencer marketing agency. A couple of years later, we did that. In 2021, we were acquired by US-based biotechnology innovator Amyris, Inc. We got bigger, better, and smarter – taking what we knew about the flow of culture, creating authenticity and generating impact, to become the powerhouse we are today. Now, our people and brands have access to a multidisciplinary team working collaboratively across five divisions: influencer marketing, paid media, in-house design and experiential production, a world-class proprietary platform for AI and data analytics and a boutique talent management agency.