Fashion is a way to express identity, moods, and opinions. Recent studies show size and fit are amongst the most influential factors, driving e-commerce customer satisfaction. A crucial difference when engaging in online compared to traditional brick and mortar retail is the lack of immediate sensory feedback about fit and feel of a product. For many, this is a major deterrent against fashion eCommerce. To make matters worse, the notion of size is inherently ambiguous: for instance, size systems may be coarsely defined (e.g ‘Small’ , ‘Medium’, ‘Large’ ) or they may vary between regions (e.g., EU vs. US shoe sizes). There is furthermore vanity sizing, where brands modify standardized size specifications to target a particular clientele. As a result, there exists myriad of overlapping size systems in the fashion industry, with no agreed standard for conversion between them. Even within brands there is not necessarily one consistent conversion logic employed to convert sizes from one country or region to another. One way to assist customers in finding the correct size is to provide size conversion charts which convert body measurements to article sizes. However, this requires customers to know their body measurements. Interestingly, even if the customer gets accurate measurements with the aid of tailor-like tutorials and expert explanations, the size charts themselves almost always suffer from high variance, even within a single brand. Personalized size and fit recommendations bear crucial significance for any fashion e-commerce platform. Predicting the correct fit drives customer satisfaction and benefits the business by reducing costs incurred due to size-related returns. Trusted by 300,000+ online shoppers and 60+ brands in Canada, the US, and Europe. Learn more about our integrated & accurate sizing app ⤵️