It all started back in 2017 when Fady Touma decided to follow through with his passion for marketing by starting to freelance for real businesses while still at college! After gaining some hands-on experience thanks to his first clients, he decided to take a leap of faith and jump from freelancing to running a digital marketing agency. This is the end result after having realized that providing digital marketing to businesses is not just about making a profit but about building real connections with business owners, understanding their deepest goals and objectives, and exceeding them. Having Scale as your brand's digital marketing agency is more than just creating modern, effective, and efficient campaigns using the most advanced digital marketing techniques and strategies. It all goes back to building real human connections by understanding your business structure as well as seeing things from the perspective of your consumers.