Now more than ever before, organizations need to be clear on why they exist, for whom, in order to achieve what outcomes...with result metrics to track these important efforts. Remember, if you can't measure an Objective, you can't manage it. Founded by author and consultant Kevin Baum in 2003, Baum Advisors is an Austin-based consulting firm dedicated to helping organizations large and small achieve optimal performance through the implementation of leading strategy execution frameworks, including Objectives & Key Results (OKRs), the Balanced Scorecard and the Entrepreneurial Operating System. Kevin currently works as a Global OKRs Coach with the leader in OKRs Training, OKRs Coaching and OKRs Certification - OKRsTraining.com.