Providing positioning, collateral development, competitive analysis and lead generation services to technology companies. Deliverables include white papers, data sheets, web site copy, webinar and conference presentations, competitive comparisons, technology overviews, blog entries and bylined articles. Deep domain expertise in IT security, IT infrastructure, databases and database tools, and software development environments. Activities drive toward CUR: - Clarity (Clear description of the technology, explanation of how it produces business benefits, comparison with alternatives.) - Urgency (Why this is important *now*.) - Reach (How we can get this message cost-effectively to the people who most need the technology.) Recent clients include Assembla, TechTarget, IANS Research, Security Innovation, Peer Software, AutoVirt, MaaS360/Fiberlink, and Clearswift.