CAWA is a boutique marketing consultancy that shifts culture through strategic imagination. Our approach is unorthodox because of our distinct focus on the 5% of interesting. We thrive with partners who aren't afraid of off-center thinking, provocation of norms and standards, working through a mindset of differentiation and the bare naked truth. We deliver for our clients: changes in perception, more [ insert your goal ], shareholder value, clout & culture.