Datel Design & Development was the US sales and distribution partner of Datel UK. Datel, was recognized as the world's leading developer and manufacturer of video game enhancement products. Datel's innovative and constantly-evolving product range was headed up by the best-selling Action Replay brand of cheat systems. Datel was the only third-party manufacturer of CD, DVD, and peripheral products for all major console platforms; Sony PlayStation 3, PlayStation 2, Microsoft Xbox 360, Xbox, Nintendo Wii, GameCube, DS/DS Lite, Game Boy Advance and Sony PSP.