Operating at the intersection of marketing, analytics and applied AI, Delve AI's core technology leverages machine learning and AI techniques to summarize & humanize digital data, helping move from dimensions and metrics to people. Our products include: 1. Live Persona by Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics, adds industry specific insights, automatically segments users based on their behaviour, and leverages advances in machine learning to abstract personas for each segment. No more time-consuming manual analysis! Personas are auto-generated and kept all up to date. Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business! 2. Social Persona by Delve AI creates social media personas and delivers high-quality market research from social media in minutes. All you have to do is to provide your social media handles and Delve AI will create personas of your social audiences automatically for you. Get rich insights for each of your social segments such as followers, mentioners and website visitors. 3. Competitor Persona by Delve AI creates competitor personas automatically. Specify one or more competitor domains and Competitor Persona by Delve AI will automatically generate persona(s) for those competitors. Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence! By combining unique attributes/behaviors of your best-performing segment with competitor insights, you can now keep and easily maintain a live, auto-updated version of your ideal customer profile (ICP).