Pochemuchka is a diminutive Russian word that means “person who asks too many questions". We are an apparel brand that focuses on the sustainable and ethical sourcing, creating and distributing clothes and accessories. Each piece is sourced reworked designed or hand embroidered by creative director Kira Caine. We operate as a social enterprise which believes that it is possible to improve the lives of the community and environment through the means of up-cycling when possible, using motif collections to fund projects to do with carefully selected social and environmental issues and organizing events in conjunction with other organisations where participants (I.e: YOU) are invited to share skills, have creativity fostered and build supportive community relationships.