Data disrupted the traditional triangle of people, processes, and technology that helped organisations rethink the way they connect with customers. Five years into digital transformation, however—and on the heels of yet another round of solutions hyped by vendors and Big consultancies—we find ourselves at the latest peak of inflated expectations. Indeed, even the most innovative companies still experience a fundamental disconnect between their strategic ambitions and tangible outcomes, reinforced by siloes they’d hoped to break and data value chains crippled by all-too-familiar inertia. OnModus (aka “On Balance”) solves that problem by applying data-guided thinking to the complex interplay between people, processes, and technology—creating a connected-data ecosystem that finally achieves its intended value. That connection optimizes revenues and operational costs, strengthens partner and supplier relationships, and better engages employees and customers so companies are free to build, preserve and improve their competitive position in the market.