The Australian Design Council is a not-for-profit industry body that advocates for a design-led future for Australia. It champions the role and importance of design to address complex social, economic and environmental challenges. Australia has a world-class design sector that is not being leveraged to its full capacity. While some businesses are using design as a competitive advantage, many still don’t understand how to embed it as a strategic tool to grow and prosper. The need to diversify our economy and the industries which underpin Australia’s national prosperity has only been accelerated by the impacts of COVID-19 and we believe design can play a major role in this transition. The re-establishment of the Australian Design Council is a unique opportunity to engage the Australian design sector at a business, industry and policy level to help grow more internationally competitive Australian businesses and for Australia to truly become a design-led nation.