insurance: a necessary good. We’ve had it! We’re here to squash the negative stigma surrounding the insurance industry. Yes, the insurance industry has its faults, but we’ve experienced so much of the positive it can do! We have a heroic view of insurance and want to spread this positive philosophy. Our founder, Tyson Russell grew up with an industry leader as a father. He heard countless stories where if it weren’t for the money insurance provided, a family or business had few or no other resources to draw from. Insurance (or should we say money?) simply makes the hard times easier! Insurance works for the greater good of community. In these times of crowdfunding as a common solution, the fundamental purpose of insurance seems lost. You may not need to make a claim (thank goodness), but your neighbour might.