Scholar Raise is a platform that aims to minimize student debt, by empowering parents to save for college in the best way - making college savings attainable - even if you don’t have the time, money, or investing know-how. Scholar Raise makes it easy to register for a state-run 529 plan. Unlike a savings account, a 529 has better performance, allows for tax-free earnings and withdrawals, and has the least impact on financial aid eligibility. The Scholar Raise platform ensures your plan is sharable, so savings can be collaborative. Simply put, it is the most effortless and most effective way to save for college. Setting up a 529 plan on your own can be complicated, and using a financial advisor is expensive – we’re here to do the heavy lifting and allow you to put the money that would otherwise go toward advisor fees, directly into your savings plan. An added bonus is that because we don’t overcomplicate things with unnecessary processes or middlemen, Scholar Raise is free to use. Scholar Raise never holds the money, so whether you are a parent setting up a plan for your kid, or someone contributing toward a plan, you can be assured that your money is going directly into a state-run savings plan. There’s no need for bank runs or online transfers, and no need to keep track of gifted contributions. It’s all done automatically and you can keep up with your progress on your Scholar Raise dashboard. We aren’t reinventing the nuts and bolts of college savings, but we are revolutionizing the way you save - so that you can spend your time and money where it matters most.