The idea of Tales of Basic was born out of necessity. We were tired of cheap throw-away basics and when men was told to refill his drawers, we found out that the shopping experience to be stressful and expensive. In stores, socks were in one place and underwear in another. Pricing was all over the place and there were too many styles to choose from. Online, men will find a few cool stores but the pricing was way too high to be able to refresh all the basics at once. The TOB team recognized the overwhelmingly need for superior and affordable men's essentials, and so we came up to offer customers in a convenient and customizable shopping experience. We are trying to disrupt the industry by revolutionizing the way people shop for basics. With our Restock-Your-Drawer service, customers can choose up to 18 basics for just Rp. 399,000. Pretty sweet deal.