The company runs for fitness enthusiasts and by them. We are not here just to sell you garments. Our sole driving force is improving the health and wellness quotient of our fellow citizens. The earlier option you had was to buy from any global conglomerate run from USA, designed in Europe, sourced material from china, stitched in Bangladesh and is ultimately ended up a misfit. Board of directors can only hire consultants. Our activegear on the other hand is manufactured under supervision of athletes and trainers. The comfort and unrestricted movement never leaves you begging for more.