SRT Sports Management Private Ltd (SRTSM) is the only organization that represents Sachin Tendulkar, one of the world’s greatest sporting icons. Sachin dreams of a better India by helping children realize their potential, through initiatives and projects in the areas of health, education and sports. Founded by Dr Anjali Tendulkar and Sachin Tendulkar, SRTSM works with Sachin to help realize his vision of a better tomorrow. SRTSM is responsible for all social and commercial initiatives involving Sachin, and engages with like-minded stakeholders and partners to give wings to Sachin’s vision and make society a better place. Sachin’s legacy is priceless, and there is enduring love in the hearts of millions of people across the world. They have been inspired - by him as a professional cricketer who has left his mark of excellence in the sport; and by the values he has displayed as a genuine human being. SRTSM’s mission is to build and sustain positive impact on society through social and brand partnerships, and to continue Sachin Tendulkar’s legacy. We commit to Trust, Transparency & Performance with all our stakeholders. SRTSM delivers this through its organizational values of Integrity, Commitment, Agility & Team-First attitude.