Ladybird specializes in transformational personal styling. Owned and operated by and for women, Ladybird teaches a unique method for finding and developing true personal style. Ladybird hatched in the Spring of 2010 when founder, Molly Bingaman, stumbled upon something shocking. Women were missing something significant. Confused by clothing and distracted by fashion, they were judging their appearance using all the wrong metrics: - Comparing themselves to friends and co-workers. - Spending money on things they didn't like - Feeling lost and overwhelmed in stores and dressing rooms. Women-kind was in need of an intervention. Offended by the notion that a woman should feel less than capable, Molly began teaching novice style-seekers the ropes of how to recover their sense of self by using their sense of style. And just like that, Ladybird was born. Our deepest desire is to empower women to live authentically, and we won't stop until effortless personal style is the norm for women everywhere.