Spine is a Consultancy that specialises in integrating and consolidating the link between the Business, the Brand that represents the business, and the marketing of that Business / Brand. We believe in the power of the people: the people inside the business - that drive it, represent it and have to deliver the brand and the people outside the business - the customers and consumers. We engage, we strategise, and we create a Brand, Business and Marketing strategy with a tactical action plan that transforms and delivers a competitive consolidated company that knows who they are, what they want and what they need to do to get it. We then integrate into your company and collaborate with your team to support and implement the plan. When it comes to marketing, we offer a through the line service offering with an integrated view of the marketing landscape, ranging from branding, brand management, sponsorship management, activation management, ATL and TTL campaigns, to employee change management. We work with either business clients directly as the marketing arm of the business or integrate into an existing marketing team as an extension. When working with marketing agencies, we either collaborate on projects or clients, or we integrate into the agency staff to assist with the rollout of projects or management of clients. Spine offers an affordable way to connect to the client’s market and to answer their marketing and sales needs by being flexible and adapting to the client's requirements. Spine connects the business to their market segment and connects all the right service providers with the expertise needed to fulfil the criteria set in the strategy and brief.