How it all began… Watoto Arts is a social enterprise that works to create positive social change. The idea for Watoto Arts came from seeing the lack of representation among dolls. We couldn't find dolls represented our kids. To counteract the skewed image created by today's limited supply, we took matters into our own hands and started designing and producing soft fabric dolls that represent all kids, this was the starting point for Watoto! Our vision is to create a world where all children feel included and can develop, regardless of how we look or where we live. We know that the foundation for many of the values we take with us in life is laid at an early age. We also know how important it is for kids to be able to identify with and see the diversity in our society. Our award-winning dolls are therefore more than just dolls, they are tools that enable the development of empathy and self-esteem and thus create positive social change. However, we don't just create dolls, we have big dreams to make the world a better and kinder place. This is how we work to create a minimal climate footprint: - We design and produce everything in Sweden - We use plastic-free packaging - We use leftover fabric for making accessories This is how we create an impact: - We support and employ marginalised individuals - We have a transparent, sustainable and fair business in Sweden - We offer dolls that represent everyone This is just the beginning, we will continue fighting for a better future where everyone is included!