We are a London-based research agency that believes in the power of creative interactions. We advise private and public organisations across the globe, such as leading coworking operators and innovation funds on how to improve member recruitment, retention and business progress. To help organisations flourish as creative catalysts and thought-leaders in their respective locations, Creative friction draws on its world-class team of academic researchers, consultants and elastic thinkers to offer: 1. Initial diagnostic surveys to determine the strengths and weaknesses of your pace / organisation / initiative 2. Online / offline consultations and workshops focusing on your toughest problems 3. Short research experiments to empirically test how your organisation functions while generating effective interventions 4. Long-term research and co-development engagements tailored around client needs, generating impactful publications and insights. 5. Co-innovation projects to find the right digital solutions to power your organisation. We ask: how do entrepreneurial environments add value along the growth path of new ideas and projects through diverse interactions? Interactions come in many shapes and forms, but the most valuable ones are the those propel a creative idea journey forward.