We believe corporate brands have a job to do: making businesses more effective and more profitable. Our job at Tactus Partners is to help companies activate their brands by making them the essential link between strategy and operations – between what your business offers and what the customer buys. Tactus Partners is a consulting and communications company serving Japanese and international clients from our base in Tokyo. Our exclusive Brand Tactivation® program is a practical, results-oriented roadmap to total brand activation designed with the realities of real-world businesses in mind. It breaks brand activation down into 5 discrete stages, or “Tactivators”, from brand discovery and formalizing the brand, to internal and external activation, through to brand performance metrics. Each Tactivator has its own targeted goals, processes and domain within the organization.. Related services include: - Brand creation and strategy - M&A brand integration - Marketing strategy and implementation - Content marketing - Strategic research. We make brands work.