As a dental hygienist of 25 years, Tammy, Chief Flossing Officer, consistently was told by patients that flossing was either too painful, too awkward or too time-consuming. She knew there had to be a better way. After years of searching for a tool that was both ergonomic for fingers and gentle on teeth and gums, Tammy developed SimplyFloss: a string-free alternative to traditional floss that puts hassle-free hygiene at your fingertips. SimplyFloss’ silicone design glides gently between the teeth, doesn’t shred and won’t cut off finger circulation. Rather than managing an unruly piece of string, users simply thread their fingers through the finger loops, clamp down with their thumbs and pull the floss taught to slide comfortably between the teeth. Bonus? SimplyFloss’ silicone design means it can be used multiple times if rinsed with warm water before and after each use.