The Bonita Project was born out of a need to break the barrier between general and multicultural markets to reach women of all backgrounds. An ever-changing media landscape that no longer segments its audience requires an adaptive agency that keeps inclusivity top of mind at every step from ideation to execution. The Bonita Project is a thought leader that offers a 360-degree approach to crafting engaging stories, compelling content, and creative experiences that succeed with high-impact results across print and digital. The Bonita Project values cross-cultural influence and is passionate about helping brands unlock the power of their diverse customer base. We can develop and implement customized, strategic press and influencer outreach that elevates emerging brands into household names that not only disrupt the conversation but set a new standard in their respective space.