Thoughtful communications strategy and copywriting, there's a difference in how people see it. I believe that if you don't know how to think well, you don't really know how to live well. Thinking well is the foundation for writing and copy that is clever when necessary, but always clear and flowing from word-to-word, sentence-to-sentence. So, how do you become something you don't see? See Context, LLC is a manifestation of this simple, yet powerful question. It's a question we all need to ask ourselves. I’ve been using design thinking concepts and systems theory over the last five to 10 years to become a better thinker and communicator, more in tune with the unintended consequences that occur with every action we take. It’s made me more able to plausibly see around corners as situations unfold, so that we are better positioned to benefit from resulting outcomes. I can help you figure this stuff out, working 'with' you, not necessarily 'for' you. There's a difference there, too.