Overview LoanJugaadu (www.loanjugaadu.com): Simplifying the way people borrow money from BANK and NBFCs with technology, speed, and transparency. “We refer to the scope of financial services that can be available by digital platforms with Ability to choose the best deals for customers and lenders both.” LoanJugaadu.com which operates on a fintech marketplace model tying up with Banks and NBFCs, with LoanJugaadu Partners or resellers working on the distribution side of the credit supply chain in Tier 2 and 3 cities are ideal test bases for LoanJugaadu as they don’t have too much tech penetration but consumers are still aware of fintech options. Social media use is ever-growing in such cities of India and thus selling through the personal network has the potential to have good traction in Tier 2 and 3 cities. LoanJugaadu is leveraging micro-entrepreneurs such as chartered accountants, property dealers, travel agents, students, and individuals. It allows them to become LoanJugaadu Partners to sell financial products by leveraging their social network — WhatsApp, Facebook, Sharechat, etc. LoanJugaadu’s website has offerings from over 50 lending partners at the moment. The company currently offers home loans, personal loans, auto loans, and business loans by tying up with leading tech startups and banks or NBFCs. Through its LoanJugaadu Partners network, the company gets leads for potential customers. These leads are generated by LoanJugaadu Partners through social network platforms.