Ergo's main objective is to help brand owners realise the full potential of their brands, old and new. We provide market evaluation though research, then build potential with creative brand strategy, innovation process and idea management. Now, more than ever, brands should be driven by a powerful Brand Idea - one with consumer relevance, salience and reward. We have successfully helped clients such as Speedo International, Godrej UK, Barclays Bank, Swedish Match, Carlsberg, Coca-Cola and CINI. For more information please visit our website: www.ergo-id.com