DEEJ Co. originally began as a graphic and product design company. In March of 2018, DEEJ Co. noticed an increase in demand for electronic cigarette accessories and a shortage of suppliers. After pivoting in March, DEEJ Co. became an innovative electronic cigarette accessories company. We designed sleek, modern JUUL holders and chargers that we sell through multiple online distribution channels such as Amazon, Etsy, and our online retail store. After selling 3,000 of our first product, we iterated on our production and fulfillment process to turn DEEJ Co into an e-commerce incubator. We’ve launched 3 products to date.