At Pentomic, design is the practice of understanding worlds within worlds without presupposing. It's the discipline of checking and assessing our biases to see what is, in order to understand what can be, and to define a set of choices that create advantages in the market (the market being us humans who enjoy the best of what us humans do). For us, thinking big is about understanding the human side of the equation and making it better through meaningful choices that drive favourable outcomes. This is the hard stuff. What makes something work, or not work, because it’s about real insight, finding patterns, uncovering meaning and understanding relationships; correlations that are rarely made without creative, open-minded, inquiry. Supporting our clients (you) with insight (the exploration and understanding of natural and cultural phenomena) coupled with engineering (be it electrical, chemical or mechanical) and design (the practice of emotional, cognitive and functional aesthetics) increases the predictability of success for bringing new products and services to market. Looking forward to working with you.