Aquatics & Recreation Victoria (ARV) is Victoria’s peak industry body for aquatics and recreation. The organisation revolves around two major functions; the provision of project services to the industry and aquatic and recreation services. ARV has re-branded and re-positioned itself to ensure it remains relevant and responsive to the industry and partners it represents. ARV is pursuing a strategy of developing effective relationships with a range of partners across: local government, the aquatic and recreation industry, commercial, health and government sectors. ARV facilitates industry development and research opportunities, conducts special projects and studies to provide key information on behalf of the industry. ARV works to provide guidelines and benchmarks in consultation with industry, the tertiary sector and government. ARV's key role is to develop effective partnerships by bringing industry organisations together to achieve a common goal.