From climate change to deforestation to sustainable food production, the major challenges facing our generation revolve around how land is used and managed. We founded our company to tackle these issues, which we do by helping people make the right land use decisions through data and technology. We believe that bringing together data, advice and incentives in a cloud-based platform can help people make informed decisions and manage land for long-term economic, environmental and social benefits. Our vision is a world where our data and technology empowers businesses, enhances our natural environment, and organises meaningful collective action on global sustainability challenges. The Land App is the first step on this journey as a user-friendly online mapping tool designed for land managers and their advisors. Launched in 2017, The Land App is now trusted by over 4,000 rural teams and professionals across the UK, including: national land agents such as Savills and Strutt & Parker; land managers such as the Goodwood Estate and the RSPB; and government agencies such as National Parks.