SBE.SG (Singapore Business Excellence) is a private sector-led initiative where subject matter experts from different industry firms come together to contribute high quality, actionable business content. By curating both content and providing useful business tools under one platform, we target to be the go platform to help business owners grow their business and excel. SBE.SG was borne out of a lack of good business content written by actual subject experts and available online. Most business articles were written by generalists and do not always address actual business issues. Our contributors are highly experienced in their fields and look to contribute authentic content which address real-life business issues.