Founded in 2004 by Academy Award Winning Actor Geena Davis, the Institute is the only global research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media. Our research is unique in its approach and methods. We are the only public data institute to consistently analyze representations of the six major marginalized identities: women, people of color, LGBTQIA+, people with disabilities, older people (60+), and body type in advertising, film, television, and video gaming. Our data-led research, drives our advocacy and empowers our content creators to systemically reimagine and measure their content in order to create inclusive content for our diverse society.