Paperclips is a brand consultancy firm founded by the Rao sisters in the year 2017. The vision of Paperclips is to create a space where every brand has a story to tell, a soul that is waiting to be explored and is breathing alive, craving to stay connected with more and more people. Paperclips builds brands with the careful integration of 4 principles : research, strategy, art and logic. Deriving a sound brand strategy and translating it through powerful design and content, appealing to all senses, is one of the charms of Paperclips. We build the character of the brand by amplifying the core values of the business. By unifying all the aspects of the business and studying consumer psychology; we portray a brand image that truly defines who the brand is, what the brand wants to be known for and what the customer should feel when they engage with that brand.