Eureka Road™ LLC, is an invention company founded by Noël Goldman. Its premier product is STRAP TAMERS® Bra Strap Concealers. Strap Tamers® were introduced to the market in March 2006, and in less than a year and a half Noël developed the company into a global enterprise. Strap Tamers® have been carried in most major department stores, Walmart and Target. As the inventor of this unique product, Noël has appeared as a guest on The Oprah Winfrey Show and twice on CNBC’s The Big Idea with Donnie Deutsch. She has now become a much sought after “inventor mentor”, advising others on how to turn their great ideas into terrific products. She is the winner of the Women’s Executive Council of Orlando’s 2007 Award for Outstanding Achievement in Business and a Finalist for the 2008 Enterprising Woman of the Year Award presented by Enterprising Women Magazine.