PRmoment is an online magazine for the PR sector. Our editorial looks behind the scenes of the UK PR industry, highlighting best practice and giving our readers an insight into how PR services the different sectors in which it works. Our editorial will feature regular reviews of the media from a PR perspective and dig behind the scenes of high profile PR campaigns. We will interview the leading lights of the PR, find out what it’s like to work in the sector and talk to leading journalists about their media requirements. Values At PRmoment we are committed to building a sustainable online forum for our readers. Our editorial will highlight best practice within the PR and feature interviews with both senior PRO’s and those newer to the industry. At PRmoment we are governed by certain values. We believe a business that has sound core values will have happier staff, greater customer loyalty, better business prospects and positively affect the wider community. We therefore have certain values that govern the way we do business: Quality: We aim to produce interesting and thorough editorial. We will not produce mediocre products and believe that quality is vital in everything we do. Innovation: We will take an innovative approach to publishing. Our product’s will be created for today’s PR sector and will designed to add value for both readers and advertisers. Honesty: Very simply we will communicate and act truthfully in everything we do.