ITC is one of India's foremost private sector companies with a market capitalisation of US $ 45 billion and a turnover of US $ 7.0 billion. ITC is rated among the World's Best Big Companies Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and among India's Most Valuable Companies by Business Today. ITC ranks among India's '10 Most Valuable (Company) Brands' in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes Hotels Paperboards Specialty Papers Packaging Agri-Business Packaged Foods Confectionery Information Technology Branded Apparel Personal Care Stationery Safety Matches and other FMCG products.ITC's Agri-Business arm is one of India's largest exporters of agricultural products. The company's 'e-Choupal' initiative is transforming Indian agriculture to significantly enhance its competitiveness by web enabling the Indian farmer. ABD (Agri Business Division) ILimited (Indian Leaf Tobacco Development) arm of ITC has strong competencies across the value chain of agri-commodities. With over 100 years of strong presence across rural India ILimited has generations of linkages with the Indian farmer. This has translated into a mutually beneficial proposition with improved quality and productivity across agri-commodities.