Here at Blink we just want to make nourishing cat food that looks after our cats health & wellbeing. In 2017 we started brainstorming recipes that focused on what our cats would want to eat - natural food containing premium fillets. We created a range of meals using the best fillets that we could source and added very little else, simple really. We then got the green light from our friends and families cats so we launched in stores in 2018. Today our meals and treats are on shelves in Tesco, Morrison’s and (virtual shelves) Ocado. Our product range & team are growing with us, but we still have lots of innovation up our sleeve. We want to shake up the cat food category with honest & nutritious recipes that, where possible, are full to the brim of British ingredients; no derivatives, cereals or cheap fillers found here. We’re so proud to be the first natural fillet brand made in the UK and the first healthy cat food subscription brand.