We are Ellure, our mission is to empower brands and retailers to create liquid FMCG goods that are loved by people as well as the planet. By means of revolutionizing traditional production processes to work on-demand and personalized, products can be created that are more meaningful for the end-user while taking into account the limits of our natural resources. We believe that economic growth and sustainability can go hand in hand by providing personalization that is affordable for everyone. Ellure provides a hassle-free way to test the value proposition and scalability of customized products. We have developed the whole process of mass-personalization, visit our web page to learn more. We have also launched a D2C brand Ellure Lipsticks to validate the technical and operational feasibility, as well as stay close to the market, visit the brand at www.ellure.se