Johnson Luke is a strategy consulting and marketing services firm. Our "unified engine proposition" delivers an integrated and coherent marketing engine that is easy to orchestrate. We believe that what is referred to as digital is simply a set of tools that help organizations deliver on their relational promise which in turn is part of a bigger effort of making a business more customer centric. Having said that coming up with a relationship strategy is easier said than done and for that purpose we have created our own tool "intimacy factor" that sets the bases for our strategies. Once the relational platform is defined, we plan for interaction, inbound marketing and post purchase using journey mapping, eye-tracking research, social significance model and sophisticated data modeling techniques.