PRIMO is a Thailand-based startup founded by 2 MIT Sloan graduates who have diverse background in retail technology and consumer banking. PRIMO focuses on enabling enterprise marketers to perform at their best by utilizing consumer data and membership that they already have. PRIMO's platform offers technologies and services that facilitate flow of membership privileges focusing on mobile-related touch-points. PRIMO helps membership programs with easy and cost-effective means in acquiring, managing, and delivering personalized privileges to their members. Concurrently, PRIMO enable brands and merchants to optimize below the line marketing campaigns by giving discounts and special offers to targeted members of existing membership programs. PRIMO is funded by Fuchsia VC , Beacon VC and SOSV, one of the world top five leaders in early stage startups investment.