Since The Ehlers Group opened its doors in 1994, our focus has been in senior housing industry. We have been creating effective senior housing marketing programs bringing traffic and sales to our client’s communities across the country. Our specialization offers a special understanding of continuing care communities (CCRC), independent, assisted living and memory support communities and we have worked with communities of all sizes. We understand the sales process behind each and assist in bringing name recognition through various marketing channels. Our activities fall into three main areas: • Aligning senior housing products with the marketplace • Attracting leads • Getting the word out The Ehlers Group Research services include: • Mystery Shopping • Marketing and property assessments • Focus Groups • Exit Interviews • Marketing planning and development The Ehlers Group Public Relations services include: • Press release development • Event planning and implementation • Community and Media Relations • Crisis Communications • Direct Mail The Ehlers Group Marketing Communications services include: • Project branding • Advertising • Web design search optimization and internet marketing