Gutly Foods is a Finnish functional food startup. Gutly offers personalized gut-healthy food through a subscription-based service, delivering fiber- and nutrition-rich superfoods of the North to customers’ homes. In the production, Gutly utilizes many agri-food side streams that otherwise would end up in animal feed or soil conditioners. Gutly’s is building a fully digital AI-supported business platform for servicing customers with personalized health-promoting food products. The products are built on science, rich data, and an understanding of our focus customer groups. Gutly focuses on familiar breakfast and snacking occasions to help customers live better in their daily life, by increasing the quality, quantity, and diversity of nutritional fibers in their diet with ease. Our demand-driven business platform is the main sales channel that enables us to build direct interactive relationships with our customers and collect the data that empowers us to help our customers enhance their wellbeing.