Ciel specialises in creating events that make a difference. Ciel Events began its journey in 2010 and is focused on corporate social responsibility events to promote road safety across the UAE. Aiming to touch the lives all UAE residents, the company focuses on reaching out to different groups in a creative manner to encourage and help raise awareness and change their behaviour into following road safety rules and regulations. Backed by strong partners in all its activities, Ciel Events works hand in hand with Abu Dhabi Police, Dubai Police, Sharjah Police, Roads & Transport Authority, Knowledge & Human Development Authority, Dubai Municipality and many other institutions who understand the urgent need spread the word on road safety. Conceptualizing, implementing, analyzing and moving forward with home-grown initiatives, Ciel Events has reached out to over 32,000 children, college students and all drivers with specially designed events that have brought each of them closer to serious aspects of road safety.