Peppy Pals is a series of fun and educational, award-winning apps and books that nurture children's ages 2-8 Social & Emotional Intelligence (EQ) through story-telling. We don't use text or language, score-stress or in-app purchases, instead we let kids interact with five animal characters that exhibit these skills. Our vision is to create a world without bullying, hatred and exclusion. Peppy Pals framework has been designed in close collaboration with both nationally and internationally recognized early childhood education experts, including EQ-psychologists and researchers. It is a unique way of learning and exploring emotions and feelings without “right or wrong”, set in a relaxed and pleasant environment. This means that Peppy Pals can be played by children all over the world, and also by those with special needs such as Autism, ADHD, and Asperger’s.