In Swahili, “endelea" means to move forward, to continue without giving up, to hang on despite the challenges. Endelea is an ethical fashion brand, an innovative startup and a benefit corporation, born in Milan in 2018 with the aim of creating clothes and accessories in African fabrics designed in Italy. All the collections are designed in Milan and handmade in Dar es Salaam, to contribute to the development of a real fashion industry in Tanzania, where it is now almost completely non-existent. Endelea believes that knowledge is key to change and invests in education, collaborating with local universities, organizing free workshops and sponsoring scholarships. Providing practical resources to young Tanzanian talents is the solution to develop, in the long term, the expertise that can create a real change in the territory. In 2020 Endelea was rewarded the Gaetano Marzotto 2030 Social Impact award, which supports startups and business ideas with a positive social impact. Endelea can be purchased from all over Europe on the website endelea.it