She Blooms’ main focus is to let mothers and daughters in South Africa communicate about menstruation and female sexuality, leading to a more a happy and safe sexual development. In 4 sessions we teach the mothers everything there is to know about the menstruation cycle. In a creative and positive way they work on investigating the physical, emotional and mental side of the cycle. They are also stimulated to share their stories and experiences. At the last session we give the mothers a personal period soap. The soap is a gift for their daughters and can be seen as a new ritual for mothers to share with their daughters once they’ve menstruated for the first time and officially become a woman. It also serves as a conversational piece to start talking about menstruation. The soap will also be sold in the Netherlands and South Africa. Let’s start celebrating womanhood around the globe!