Brands looking for top talent can't afford to be neutral on big issues. Stories about what the company does; it's successes or products aren't enough — people want to know the why. They want their work to have meaning. Brands must take a purpose-driven stand and amplify their brand's promises, mission and purpose. And companies can't play fast and loose with the truth; if the talent doesn't think brands are living up to their stance, they'll lose their trust and struggle to get it back. Bru is story agency. We collaborate with teams as diverse as Marketing, Talent, L&D, CSR, DEI and Sustainability to discover and develop stories about company people that evidence how a brand authentically supports their promises, mission and purpose to talent. People's real experiences are unshakable evidence you need for talent to believe that the things brands say are met with congruent action. Why settle for telling them what your brand stands for when you could show them instead?