Vision Statement: "To be the Financial Services Provider of choice in the communities we serve by providing a full range of innovative financial solutions; superior member service and value; and meaningful community support." MISSION * To be a full service financial institution, providing traditional banking, financial planning, brokerage, trust, estate, insurance, agricultural and commercial banking and 24/7 electronic delivery channel service options. * Understand and anticipate Member needs, responding with innovative and differentiated financial solutions, to exceed expectations. * Create an internal culture characterized by empowerment, openness, continuous learning, and team based management. * Focus on internal and external partnerships and alliances, with a view to supporting the credit union system. * Maintain a high quality, diversified loan portfolio, priced in line with risk. * Attract, retain and effectively manage capital to meet member needs and ensure the financial stability and sustainability of the credit union. * To strengthen the communities in which our members live. * Live our co-operative values and act with a social conscience.